9 Best Super Bowl 59 Commercial Props

The Big Game is almost here, so you are running out of time to bet on the best Super Bowl 59 commercial props. On the bright side, thrilling markets are still available for fans of the Big Game’s advertisements.
This guide will highlight the top nine bets for Super Bowl 59 commercials. I will tell you the latest odds and break down my predictions for each wager.
Super Bowl Commercial Prop | Favorite | Prediction | Where to Bet |
---|---|---|---|
“Hurt” to be played into commercials | Yes (+150) | Yes (+150) | BetOnline |
“Hurt So Good” to be played into commercials | Yes (+150) | Yes (+150) | BetOnline |
Booking.com vs. Bosch | Booking.com(-115) | Bosch (-115) | Bovada |
Booking.com vs. GoDaddy | Booking.com(-115) | GoDaddy (-115) | Bovada |
GoDaddy vs. Bosch | GoDaddy (-115) | GoDaddy (-115) | Bovada |
Lays vs. Hellmann’s | Hellmann’s (-190) | Lays (+145) | Bovada |
Little Caesars vs. NerdWallet | Little Caesars (-115) | NerdWallet (-115) | Bovada |
Little Caesars vs. Taco Bell | Little Caesars (-115) | Taco Bell (-115) | Bovada |
NerdWallet vs. Taco Bell | NerdWallet (-115) | Taco Bell (-115) | Bovada |
Will “Hurt” Be Played into Commercials?
Yes | +150 |
Jalen Hurts is entering his second Super Bowl as the Eagles starting quarterback, and he will once again have to take on the Kansas City Chiefs. Hurts’s name creates multiple pun opportunities for the Fox broadcast to play with their song choices leading into commercials.
For example, the popular song “Hurt” is listed at +150 at top Super Bowl betting sites to be played as a lead-in for a commercial break. Only the original Nine Inch Nails and the Johnny Cash cover version of the song count toward this wager, and there is not a “no” option for this bet.
Broadcasts use a variety of songs for their commercial break lead-ins. “Hurt” is a depressing song, but it would be a good fit if the Eagles, especially Hurts, commit a turnover. Take the risk on the +150 odds for this bet.
Will “Hurts So Good” Be Played into Commercials?
Yes | +150 |
Another well-known song that would also be a play-on the Eagles’ quarterback’s anime is “Hurts So Good” by Jon Mellencamp. Like the bet above, there is no option to wager against “Hurts So Good” being used.
The +150 odds offer the same value as “Hurt.” However, “Hurts So Good” has a much less depressing tone. As a result, it could be easier to work into the broadcast.
Both songs are good bets to be played, but I like the chances of “Hurts So Good” better. If you are only willing to bet on one song, this is the best Super Bowl 59 bet to go with.
Which Commercial Will be Shown First?
One of the most popular ways to bet on Super Bowl 59 commercial odds is to wager on which brand will air its commercial first. To win these wagers, you need to correctly bet on which commercial is played first. Unlike other Super Bowl props, there is usually no strategy involved in these coin-flip bets.
Booking.com vs. Bosch
Booking.com | -115 |
Bosch | -115 |
The first head-to-head commercial battle on my list pits Booking.com against Bosch. Both companies have released teasers for their Super Bowl commercials. Bosch is pairing Antonio Bandera with a Randy “Macho Man” Savage impersonator, while Booking.com’s ad will feature The Muppets.
Normally, these bets are a coin flip because there is little to no information about when ads will air. However, according to reports, Booking.com’s ad will air in the 4th quarter.
Assuming those reports are accurate, Bosch is the best bet in this head-to-head wager. Bosch could still come second with an even later spot in the final frame, but that is unlikely.
Booking.com vs. GoDaddy
Booking.com | -115 |
GoDaddy | -115 |
The next head-to-head wager also features Booking.com. In this matchup, the vacation booking agent is going against GoDaddy, which is airing its first Super Bowl ad in nearly a decade.
GoDaddy’s Super Bowl commercials gained notoriety for pushing the boundaries of what you could show during a prime-time broadcast. The domain engine’s product was not risqué, but its ads featuring Candice Michelle, Danica Patterson, and others certainly were.
As mentioned above, Booking.com bought a fourth-quarter time slot for their Muppets-based ad. With that in mind, I think GoDaddy is the top option in this wager.
GoDaddy vs. Bosch
GoDaddy | -115 |
Bosch | -115 |
Bovada also offers a market for GoDaddy vs. Bosch. Unlike the two previous bets, there is no information about when one of these advertisements will air. As a result, this wager is a true coin flip.
Bosch hired Antonio Bandera for its ads, and GoDaddy has decided to move away from its history of female-driven sex appeal. Instead, GoDaddy has hired Walton Goggins as its spoke person for its return to Super Bowl Sunday.
Bettors should go with their guts’ on this one, and I think GoDaddy will air its ad first. This is Goggins’ first time appearing in a Super Bowl ad. Goggins is pushing his own business, Goggle Glasses, during the ad.
Lays vs. Hellmann’s
Lays | +145 |
Hellmann’s | -190 |
Most of the head-to-head commercial wagers at Bovada are pick’ems. The one exception is this wager for Lays vs. Hellmann’s. The mayonnaise company is a -190 favorite to air its advertisement first.
Hellmann’s already released its commercial, recreating an iconic scene from “When Harry Met Sally…” Lays, on the other hand, had to switch the theme of its Super Bowl ad in the weeks leading up to the Big Game. The chip company is also reportedly airing its ad in the third quarter.
The second half time slot makes Lays the clear underdog, but its +145 odds are too good to pass up. An early third-quarter Lays ad will leave plenty of time for Hellmann’s as the second half progresses.
Little Caesars vs. NerdWallet
Little Caesars | -115 |
NerdWallet | -115 |
Another interesting pairing in the 2025 Super Bowl commercial props pits Little Caesars against NerdWallet. Little Caesars is the official pizza sponsor of the NFL, but this is its first Super Bowl commercial since its debut in 2020.
The pizza company has released a teaser for its ad, which features Emmy Award-winning actor Gene Levy. NerdWallet, on the other hand, is making its Big Game debut on Super Bowl Sunday. The finance company features a beluga whale in its Super Bowl commercial teaser.
Unfortunately, the time slot for these ads has remained under wraps so far. Little Caesars is a bigger brand and an official NFL sponsor, so I think its ad will air later in the game.
Little Caesars vs. Taco Bell
Little Caesars | -115 |
Taco Bell | -115 |
You can also bet on a head-to-head matchup between Little Caesars and Taco Bell. Both companies featured NFL players in their regular-season ads but have taken different approaches to the Big Game. Little Caesars hired Gene Levy, and Taco Bell is using fans and Doja Cat.
Taco Bell’s ad features Doja Cat photobombing fans in fast food restaurant’s Live Mas drive-thru cam. According to the teaser, real customers going through the drive-thru will be the stars of the Super Bowl ad this year.
As I said above, I think Little Caesars will have a later ad spot for its return to the Big Game. With that in mind, I am picking Taco Bell to have its ad hit the screens first on Super Bowl Sunday.
NerdWallet vs. Taco Bell
NerdWallet | -115 |
Taco Bell | -115 |
Rounding out my list of the best Super Bowl 59 commercial props is this wager pitting NerdWallet against Taco Bell. Both companies have teasers for their Super Bowl commercials that you watch in preparation for the Big Game.
As is often the case, the odds for this bet are a coin flip, and there is no information about which quarter these ads will air in. I think both companies will air their ads before Little Caesars, but only one can air first.
NerdWallet is making its Super Bowl debut, and I think the financial company will choose an earlier time slot before fans are too inebriated to consider their finances. Taco Bell, on the other hand, would benefit from a later time slot.
Betting on Super Bowl Commercial Props
Little to no football strategy is involved in wagering on most Super Bowl commercial props. So, make sure you focus on having fun and do not risk too much of your bankroll on these wagers. Even my best pick, Bosch’s ad to air before Booking.com’s (-115), is not guaranteed to hit.
Fans can still have plenty of fun betting on Big Game advertisement props, and they are great additions to Super Bowl prop sheets.
Wagering at Bovada can help you get the most out of these bets. New members who sue the code BV1000 can claim up to $1,000 in extra funds for betting on the Big Game commercial wagers above.