US TikTok Ban: The States and Creators facing the Biggest Losses

The proposed TikTok ban threatens to disrupt America’s economic landscape with influencer careers and state tax revenue all at stake if an American buyer isn’t found by the 5th of April 2025.  Our team has crunched the numbers to figure out which States and Influencers will lose the most if the ban is put into play.

Key Findings: 

• California stands to lose more than any other state, with over $1.5 million in tax revenue at risk.
• Indiana’s three creators bring in $13.3 million a year, making it the State with the highest revenue per influencer in the country.
• Four of the top five TikTok earners’ have ventured into music careers, suggesting a hedge against potential bans
• The top 3 gambling creators could lose access to over 340,000 combined followers if the app is banned.

The Impact on States: Top 5 US States Set to Lose the Most

TikTok has alleviated careers and helped hundreds of American businesses develop since it’s rebranding from musical.ly in 2018. It’s unique algorithms and short form content has helped the creator economies flourish, generating millions in revenue and substantial tax income for states.

To determine which states will be hit hardest, we’ve developed a Fiscal Impact Score, ranking the impact of the ban on states based on influencer earnings, tax losses and unemployment rates.

The Impact on Creators: Top 5 Influencers Facing Major Losses

TikTok’s Creator Fund pays top users thousands per post. But that income is at risk of disappearing into thin air if the ban goes through. The following influencers earn the most from the Fund alone. With TikTok gone, they’ll face an uphill climb rebuilding revenue on slower, less rewarding platforms like Reels and Shorts.

1 Danielle Cohn (Florida)

Estimated Earnings Per Post: $6,692.74

Danielle Cohn rose to fame before TikTok’s rebrand from Musical.ly with her viral lip-sync videos. She’s since expanded into pop music with tracks like “Marilyn Monroe.” Known for her high posting volume and controversial public persona, Danielle has built a massive following and steady brand income, ranking as the top earner per post in US. A TikTok ban would hit her hardest, disrupting both visibility and revenue from her primary platform.

#2 Dixie D’Amelio (Connecticut)

Estimated Earnings Per Post: $5,446.21

Dixie D’Amelio followed her sister Charli into the TikTok spotlight but has since carved out her own identity through music, podcasting, and acting. While Charli has scaled back her TikTok presence, Dixie remains active, with her steady posting schedule keeping brand partnerships and music promotions flowing. A ban would limit her ability to promote new releases directly to fans, potentially affecting both short-term earnings and long-term visibility in an increasingly competitive entertainment space.

#3 Zach King (Oregon)

Estimated Earnings Per Post: $5,014.76

Zach King is one of the most recognizable creators in the world, known for his viral magic and visual effects videos. He successfully made the leap from Vine to TikTok, proving his adaptability during major platform shifts. While he earns over $5,000 per post on TikTok, Zach also maintains a strong following on Instagram and YouTube. He’s likely better positioned than most to weather a ban—but TikTok’s reach still plays a significant role in his visibility and brand value.

#4 Addison Rae (Louisiana)

Estimated Earnings Per Post: $3,870.37

Addison Rae rose to fame in 2019 after amassing millions of followers with her viral TikTok dance videos. While TikTok remains the core of her fan engagement, Addison has been making moves into mainstream entertainment. The Louisiana native launched a successful music career with releases including Diet Pepsi & Aquamarine positioning her firmly within the hyperpop scene. A ban would impact her ability to connect with millions of fans, but her growing success outside the platform suggests she’s already planning for life beyond TikTok.

#5 Bella Poarch (California)

Estimated Earnings Per Post: $3,485.86

Bella Poarch went viral with one of TikTok’s most-liked lip-sync videos and quickly built a global audience. While TikTok is still her primary platform, Bella has been actively growing her Instagram presence, now with over 12 million followers, all while developing her music career. Her ability to diversify across platforms gives her some protection from the ban, but the loss of TikTok would still cut off a major revenue stream and a key source of audience engagement.

Gambling Creators Also Facing Steep Losses if TikTok Disappears

Alongside mainstream influencers, gambling creators are also bracing for a sharp hit if the TikTok ban moves forward. With millions of views and deeply engaged fan bases, these are the top 3 Gaming creators have turned TikTok into a revenue stream and reputation builder. The proposed ban is a digital gamble they didn’t ask for, and one that could cost them dearly.

Lady Luck HQ – TikTok’s Slot Queen May Lose Her Throne

Francine Maric, known as Lady Luck HQ, has built a substantial following on TikTok by sharing her exhilarating casino adventures and slot machine wins. Her content has amassed a huge 123 million views and 4.8 million likes. One of her most notable TikToks features her landing a grand $50,000 jackpot, captivating viewers with the thrill of high-stakes gambling. A TikTok ban would disrupt her ability to connect with fans and share her gambling journey.

NG Slot – From Jackpot Reels to a Real Uncertainty

With 441 uploads and 70 million total views, NG Slot has built one of TikTok’s most consistent gambling content libraries. Known for capturing big slot wins, his videos average nearly 159,000 views each. He’s grown a loyal following of 169,400 fans, many drawn in by viral hits like his $100,000 Vegas jackpot. His steady output and niche appeal have made him a favorite in the casino creator space. Without TikTok, that direct line to fans would be hard to replicate.

CasinoFanatic78 – From Casino Floors to For-You Pages (For Now)

Andy, better known as CasinoFanatic78, shares real casino experiences with his 119,100 TikTok followers. Across 720 uploads, he’s amassed nearly 47 million views and over 1.6 million likes. His content ranges from Las Vegas nightlife to honest takes on gambling’s highs and lows, along with informational videos aimed at helping fellow players make smarter decisions. While he has shared he’s not overly concerned about the TikTok ban going ahead, he’s encouraged fans to follow him elsewhere — just in case his main stage goes dark.

Methodology: The Data Behind the Damage

To assess the potential impact of a TikTok ban, we analyzed state-level economic exposure and creator performance using data from TikMeta, Social Blade, the Tax Foundation, and the Bureau of Labor Statistics (BLS).

We identified the top states using a Fiscal Impact Score based on four factors: number of influencers, total estimated creator revenue, potential state tax losses (Tax Foundation), and unemployment rates (BLS).

The top influencers were selected from a list of the top 200 U.S.-based TikTok creators, based on view, like, and follower data from TikMeta, and upload counts and follower growth from Social Blade.

Gambling influencers were also chosen from this top 200 list, filtered by consistent Gaming content, posting frequency, follower size, and total views. All creators included were U.S.-based.

Celebrity accounts and creators with fewer than 50 uploads were excluded from the ranking.

Tik-Tok: Time is Running Out

If no US buyer is found by April 5th, the TikTok ban could deal a major blow to creators and state economies. California, New York, and Indiana top the list of those most at risk, while both gambling influencers and mainstream stars could lose the platform that fuels their reach and revenue.

The debate continues, but one thing is clear: TikTok’s impact goes far beyond viral dances.

💬 How would the potential TikTok ban affect you? Join the conversation on Instagram, X, YouTube, and TikTok (while it lasts!) 📱💸 #TikTokBanImpact