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UKUS TikTok Ban: The States and Creators facing the Biggest Losses
The proposed TikTok ban threatens to disrupt America’s economic landscape with influencer careers and state tax revenue all at stake if an American buyer isn’t found by the 5th April 2025. Our team have crunched the numbers to figure out which States and Influencers will lose the most if the ban is put into play.
Key Findings:
- California stands to lose more than any other state with over $1.5 million in tax revenue at risk.
- Indiana’s three creators bring in $13.3 million a year, making it the State with the highest revenue per influencer in the country.
- Danielle Cohn is the highest earner per post in the US, making an estimated $6,692.74 per upload, relying heavily on TikTok for visibility and income.
- Four of the top five TikTok earners’ have ventured into music careers, suggesting a hedge against potential bans
The Impact on States: Top 5 US States Set to Lose the Most
TikTok has alleviated careers and helped hundreds of American businesses develop since it’s rebranding from musical.ly in 2018. It’s unique algorithms and short form content has helped the creator economies flourish, generating millions in revenue and substantial tax income for states.
To determine which states will be hit hardest, we’ve developed a Fiscal Impact Score, ranking the impact of the ban on states based on influencer earnings, tax losses and unemployment rates.
#1 California – TikTok Gold Mine Could Go Bust
Fiscal Impact Score: 9.48 / 10
Home to 26 major TikTok influencers including the likes of Bella Poarch and Lexi Riviera, California would be hit by the largest losses if the ban were to go ahead. Creators here generate an impressive combined annual revenue of $11.9 million meaning around $1.5 million would be lost in tax revenue. The ban would significantly impact California’s social media fueled economy, with the loss from advertising revenue and influencer sponsorships extending far beyond creators to agencies and marketing firms.
#2 New York – Big Apple Creators Face Sharp Economic Fallout
Fiscal Impact Score: 5.47 / 10
A TikTok ban would hit New York hard. With a 4.4% unemployment rate, the city’s $7.2 million creator economy matters, especially for stars like Twitch Streamer Kai Cenat, whose following on the app grew 64.15% from March 2024 to March 2025. The state risks losing $787,132 in income tax as TikTok drives business across fashion, music, and entertainment industries. Shifting to Instagram Reels or YouTube Shorts offers slower monetization, posing a serious threat to jobs and income in NYC’s creator economy.
#3 Indiana – Small Influencer Pool Yet Massive Revenue at Risk
Fiscal Impact Score: 5.04 / 10
Indiana has only three major influencers, yet they generate a massive $13.3 million in annual revenue. High earners like Avani and Zoe LaVerne both rank among the top 10 creators nationally for earnings per post, significantly boosting the state’s totals. This means Indiana stands to lose $400,410 in tax income if the ban goes ahead. While living costs are lower, the state’s loss per creator remains one of the highest.
#4 Connecticut – High Profile Creators Face Uncertain Futures
Fiscal Impact Score: 4.58 / 10
Connecticut is home to five major influencers including the famous D’Amelio sisters, collectively earning $10.6 million annually. The state would lose $746,951 in tax revenue if the ban were to go ahead. With a 3.3% unemployment rate, Connecticut’s economy is relatively strong, but its influencers would face a major earnings setback. A ban would force influencers to migrate to other platforms, but audience retention and income stability is far from guaranteed.
#5 Florida – Where Influencers Take The Full Financial Hit
Fiscal Impact Score: 4.29 / 10
Florida’s nine top influencers generate $12.8 million annually, with resident Danielle Cohn ranking as the highest earner per post in the country at $6,692.74. Unlike other states, Florida does not collect personal income tax, meaning any drop in revenue will be felt directly by the creators themselves. A potential ban could also ripple into Florida’s tourism and hospitality industries, which often rely on viral influencer content to drive attention and bookings. With no state tax buffer and heavy creator reliance on the platform, the financial risk is both personal and widespread.
The Impact on Creators: Top 5 Influencers Facing Major Losses
TikTok’s Creator Fund pays top users thousands per post. But that income is at risk of disappearing into thin air if the ban goes through. The following influencers earn the most from the Fund alone. With TikTok gone, they’ll face an uphill climb rebuilding revenue on slower, less rewarding platforms like Reels and Shorts.
1 Danielle Cohn (Florida)
Estimated Earnings Per Post: $6,692.74
Danielle Cohn rose to fame before TikTok’s rebrand from Musical.ly with her viral lip-sync videos. She’s since expanded into pop music with tracks like “Marilyn Monroe.” Known for her high posting volume and controversial public persona, Danielle has built a massive following and steady brand income, ranking as the top earner per post in US. A TikTok ban would hit her hardest, disrupting both visibility and revenue from her primary platform.
#2 Dixie D’Amelio (Connecticut)
Estimated Earnings Per Post: $5,446.21
Dixie D’Amelio followed her sister Charli into the TikTok spotlight but has since carved out her own identity through music, podcasting, and acting. While Charli has scaled back her TikTok presence, Dixie remains active, with her steady posting schedule keeping brand partnerships and music promotions flowing. A ban would limit her ability to promote new releases directly to fans, potentially affecting both short-term earnings and long-term visibility in an increasingly competitive entertainment space.
#3 Zach King (Oregon)
Estimated Earnings Per Post: $5,014.76
Zach King is one of the most recognizable creators in the world, known for his viral magic and visual effects videos. He successfully made the leap from Vine to TikTok, proving his adaptability during major platform shifts. While he earns over $5,000 per post on TikTok, Zach also maintains strong followings on Instagram and YouTube. He’s likely better positioned than most to weather a ban—but TikTok’s reach still plays a significant role in his visibility and brand value.
#4 Addison Rae (Louisiana)
Estimated Earnings Per Post: $3,870.37
Addison Rae rose to fame in 2019 after amassing millions of followers with her viral TikTok dance videos. While TikTok remains the core of her fan engagement, Addison has been making moves into mainstream entertainment. The Louisiana native launched a successful music career with releases including Diet Pepsi & Aquamarine positioning her firmly within the hyperpop scene. A ban would impact her ability to connect with millions of fans, but her growing success outside the platform suggests she’s already planning for life beyond TikTok.
#5 Bella Poarch (California)
Estimated Earnings Per Post: $3,485.86
Bella Poarch went viral with one of TikTok’s most-liked lip-sync videos and quickly built a global audience. While TikTok is still her primary platform, Bella has been actively growing her Instagram presence, now with over 12 million followers, all while developing her music career. Her ability to diversify across platforms gives her some protection from the ban, but the loss of TikTok would still cut off a major revenue stream and a key source of audience engagement.
Gambling Creators Also Facing Steep Losses if TikTok Disappears
Alongside mainstream influencers, gambling creators are also bracing for a sharp hit if the TikTok ban moves forward. With millions of views and deeply engaged fan bases, creators like Lady Luck HQ, NG Slot, and BCSlots have turned TikTok into a revenue stream and reputation builder. Fort them, the platform isn’t just about virality. It’s where they’ve built trust, community, and monetization. A shutdown would wipe out not just visibility but also substantial ad and affiliate income, forcing them to rebuild on less-optimized platforms. It’s a digital gamble they didn’t ask for, and one that could cost them dearly.
Methodology:
We used TikMeta to identify the top 200 U.S. TikTok creators and pulled view, like, and follower data. Social Blade provided upload counts and follower growth since March 2024. Earnings were estimated using $0.03 per 1,000 views. State income tax rates came from the Tax Foundation and unemployment rates from BLS. We created an index using four factors: number of influencers, total revenue, tax loss, and unemployment rate. Celebrity accounts and those with under 50 uploads were excluded. Only U.S.-based creators were included.
Conclusion
The TikTok ban would be a game-changer for influencers and state economies. California, New York, and Indiana would be the hardest hit, while top creators like Dixie D’Amelio and Bella Poarch face losing the platform that built their followings.
The debate continues, but one thing is clear—TikTok’s impact goes far beyond viral dances.
💬 How would the potential TikTok ban affect you? Join the conversation on Instagram, X, YouTube, and TikTok (while it lasts!) 📱💸 #TikTokBanImpact
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